Starting A Successful Online Business

Feb 02, 2013

As a Chicago web design company, we are contacted by many individuals looking to start an online business, and get in on the perceived "easy money".  Being able to launch a website with a service or product you're offering, and sit back while the money comes rolling in is obviously a very desirable situation.  But as almost everyone quickly finds out, if they don't go into it prepared, starting an online business can be very tricky, difficult, and even costly.  It's important for anyone looking to start an online business to understand the factors involved in making it successful, and to learn of the pitfalls that could be awaiting ahead.

Everyone has great ideas - which is a good thing and a bad thing.  In other words, if you've thought of an idea that will make millions, chances are good that someone else has thought of that exact idea too.  Now it's possible that you really are the exclusive owner to this million dollar market, but let's assume you're not.  One way to be certain is to type in the keywords associated with your idea or market into a search engine and see what comes up.  This may produce a website owning the exact name you were thinking of using, or it may produce a lot of sites that are hardly relevant.  Before purchasing a domain at this point, it's important to still get a better idea of what potential this market has.  A great way to do that is using a keyword tracking tool.

Google offers a keyword tracking tool that allows you to enter in a keyword phrase and receive the number of searches for that phrase, locally and nationally, and how competitive that phrase is.  More importantly, it also displays similar search phrases, and most often times these phrases are ones that will be more important to your market and ones you never would have thought of.  If the phrase you were keying in on only has 1000 searches a month nationally, and another phrase that is similar produces 10,000 searches a month nationally, then it would be logical to focus on the more popular keyword.  But, there is a downside to that.  The more popular a keyword is, the more competition it has.  You can gauge a keywords competitive rank with this Google keyword tracking tool, but even with the help of that, there are still a lot of unknown variables involved which may or may not be able to be determined.

The more competitive a keyword is, the harder you'll have to work, and possibly the more money you'll have to spend to get it ranked high in the search engines.  Remember, no matter how great a website is, and no matter how pretty it looks, if nobody knows about it then it basically doesn't exist.  Of course if you're just looking for direct traffic and don't need organic traffic, then this won't play a major role in your decision, but if organic traffic is going to be the key to your online business's success, then determining the strength of your competition should be one of the top factors taken into consideration as to launching your new business.

The good news is, no matter how competitive your market is going to be, you'll always at least have a chance to succeed in it with a properly designed and developed website.  There are companies out there that can assist with your search engine marketing, and there are plenty of resources freely available that anyone can use to enhance their search engine exposure on their own.  So should you start that online business?  It would be foolish as a Chicago web design company to say no to that. 

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